Every food brand has something to say during Veganuary, making it difficult to stand out from the crowd, especially when you’re on a budget.  

In order to do something that might cut through, we went old school, and creaated a phoneline for stuggling vegans. It was manned by real comedians and actors, who were armed with advice for those tempted with meaty urges, and advertised with flyposters and stickers targetted at places where a part-time vegan might be tempted most. 

The phoneline was overrun, it picked up PR all over the shop - and it hopefully helped a few people to lay off the chicken wings.