Hello. I’m George.
In the daytime I’m a Mid-Weight Creative working on Dave and UKTV Player, at UKTV.
At night, I’m a director, writer, photographer and sleeper.
The story of how I became a Creative, is weird.
I graduated with a degree in Politics, then worked in Westminster, writing speeches, opening doors, and carrying bags. It was an incredible learning experience, but no about of VAT-exempt fry-ups or beer could fill the moral void I felt working there. So, against the advice of just about everyone I knew, I left.
The next week, a global pandemic took over the world, and the nation would stand on doorsteps banging saucepans, and ‘washing the shopping’ (maybe that was just my Mum?), and it felt like I had made a terrible mistake. I knew that I wanted to do something creative, and use the writing and campaigning skills I had learnt on the dark side to do some good - but had no idea where to start, and found myself jobless, at home, and quite (very) sad.
I taught myself photoshop and indesign, cobbled together a portfolio of spec ads, and pestered every Creative Director I could find. I’d say my email response rate over those months was about 1%, but out of that 1% I got some golden advice, and so my portfolio got better, and 9 months later, with the help of a pandemic-proof AR version of myself, I started a placement at Hell Yeah. (If you’re interested in seeing my first, homemade book, you can check it out here).
After two fun years talking about organic farming, ball trimming and ketchup with them, I freelanced for a bit, working at various creative agencies, including BBC Creative and Quiet Storm. I’m now working as a Mid-Weight Creative at UKTV, working on Dave and UKTV Player.
Having had a very wonky route in myself, I am passionate about helping young people (particularly those from disadvantaged, or underrepresented backgrounds) break into the creative industries. During my time at Hell Yeah I helped develop their placement programme to do just that, but there is a lot more work to do, so I am always eager to chat to anyone looking for mentorship or advice.
So, if you’re starting out and don’t know anyone, or if you want to know more about me, or if you just want to tell me that my work is shit, drop me an email, and we can have a chat/arrange a fight: firstname.lastname@example.org